When it comes to the business of online marketing, whatever your business, Lisa Weinberger, is the person to see. Chris and I learned this on our just-released episode #11 when we interviewed Lisa at the top half of the hour. And boy did we learn a lot. It is not just about how to brand/market and approach a sex business (be you a writer, movie maker, toy producer), but any business you could work in the modern age.
I’ll confess…Lisa and I go way back, even before I began working for her Pearlywrites.com company. Writing for Lisa in those early days of the first decade of the new century, when we were all scrambling to learn all we could learn about net marketing and social media, Lisa grabbed on and rode the learning curve. As fits her personality, she went out and learned pretty much from doing, seeking out folks she could network with and generally building her business by putting herself out there. I came along as her writer (Lisa writes as well, but she hired me as much because we were friends, as she knew I could do the work and she’d be freed-up a bit to work more of business of growing Pearlywrites). In no time, we found ourselves as much writing for some clients like Airsoft (my first gig with Lisa) as falling into the adult business world. She knew I already had a background in writing for adult, and the way she saw it, everybody needs marketing.
Lisa and I met Chris together for the first time at the YNOT convention in San Francisco. We talk about this on the podcast and all the fun we had there (and my super dweeb moment). You will hear lots of fun stories between the three of us but also lots of invaluable advice from Lisa about marketing, for whatever kind of business you have. She has a specific, and I think very important, philosophy on building a business/brand, something I think we all need to take to heart. As Chris and I are always saying and Lisa makes clear, whether you we are selling used panties, Pyrex® dildos (and we talk about those on the episode specifically) or drill bit machine parts…you need to know how to correctly market what you have.
And please don’t confuse your drill bit machine parts with your dildo…ouch. So listen in to Episode #11 and find Lisa Weinberger @ either PearlyWrites.com or at her Linked-In page.
As always, find the Licking Non-Vanilla Podcast here.